To be a benchmark in the market and to grow as a dynamic, innovative and market driven domestic manufacturer and distributor with brands that are admired and favored in our sectors.
- To become the global leader in sustainable lifestyle to footwear while ensuring Quality, Authenticity, Responsibility and Community throughout our company products, associates and actions.
- To facilitate our clients by meeting their expectations, with motivated and satisfied staff, generating results with sustainability.
- To provide finest footwear products on global scale with new designs at affordable price by considering the comfort level that needs to be in them.
- To emerge as a growth oriented ensuring optimum return and value addition to its shareholders. To create an efficient resource management and conductive business environment by creating a highly professional and motivated management team fully equipped to meet any challenge.
- To set up highly ethical business standards and be a good corporate citizen, contributing towards the development of the national economy and assisting charitable causes.